William ‘Bill’ Cradle, President of PR Council of Atlantic City, Longtime Community Advocate, Dies
BY CLYDE HUGHES | AC JosepH Media
PLEASANTVILLE – William A. “Bill” Cradle, the longtime president of the Public Relations Council of Atlantic City and widely respected graphic designer in South Jersey, has died, the council announced on Monday, Jan. 12.
Cradle, who owned Atlantic Color, Ltd., worked with many of the leading businesses throughout the region along with sharing his creative talents to many nonprofit businesses and causes. The native New Jersey resident was known as a quiet advocate, lifting and supporting small businesses owners and others breaking into the graphic artists field while inspiring the community.
The PR Council called Cradle “a beloved colleague, leader, and friend.”
“A steadfast supporter of the community, Bill generously gave his time and talents to numerous organizations, including the Absecon Lighthouse, Atlantic City Ballet, Literacy Volunteers, and the South Jersey AIDS Alliance,” the PR Council said in a statement to Front Runner New Jersey.
“He was a familiar and welcoming presence at events throughout the region, always greeting others with a smile and an unmistakably positive spirit that will be deeply missed.
Atlantic Color, Ltd, which he founded, was a graphic design and printing firm that served clients such as the Casino Reinvestment Development Authority, Harrah’s Atlantic City, and Showboat Hotel.
A graduate of Perth Amboy schools, he went on to study journalism at Rutgers University, a background that informed his thoughtful approach to communications throughout his career.
“Bill’s impact—both professionally and personally—was immeasurablem,” the PR Council said. “We will miss him greatly and hope he knew how deeply he was respected, appreciated, and valued by all who had the privilege of knowing him.”
Many more commented on social media. Ray McCline, the founder of the Atlantic City Boxing Hall of Fame, led online memorials.
“I’m so Saddened to hear of the passing of one Atlantic City’s biggest advocates,” McCline said in his Facebook post. “Mr. William A. Cradle: Your work at the PR Council – Greater Atlantic City was unmatched. My heartfelt prayers and deepest condolences go out to your family.”
Julio Eduardo Driggs – Martinez on Facebook called Cradle “a great man who touched many with his kindness. Our community has suffered a great loss with Bill’s passing. My prayers go out to his family and everyone he touched.”
Sheree Bykofsky added, “I’m incredibly sad to hear. I did business with him and liked and admired and appreciated him very much. One of my first friends in Atlantic City. What a loss.”
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