By Clyde Hughes | AC JosepH Media
VINCENTOWN – With more than 20 years of experience and thousands of clients, Dr. Chuck Morris has become one of the country’s leaders in sports science, but the Army veteran said he is not about to rest on his laurels.
Fulcrum Performance is South Jersey’s premier, full-service sports performance training company. It uses science and technology to improve the overall performance and safety of athletes. When U.S. national soccer team star Carli Lloyd needed to prepare for the World Cup, she came to Fulcrum Performance.
“Carli Lloyd came to us as a reference from another one of our pro athletes and she said I need to get ready for the World Cup,” Morris told Front Runner New Jersey.com at The Melanin Market last Saturday (June 13). “She said, ‘They said I’m too old and I need to show them that I’m not.’ Glory to God, think she proved that because she won another record and help her team with another World Cup.”
“I hope the people we work with get in the best shape of their lives, without beating themselves up of destroying themselves. I just want them to be better than we came in,” he added.
Morris can speak to that personally. While in the military he suffered a devastating injury where doctors told him that he would never walk again.
“I was in the Army for two years and split both of my knees,” Morris said. “I did that by slamming into a mountain. I found every book possible on anatomy and how the brain works. It started with me and how can I help myself be better.
“I ran into couple of people who had challenges losing weight, self-esteem and whatever, then all of the sudden it stopped being about me, but helping other people. Now, 24 years later and we have the No. 1 performance lab in the world today. Vincentown right now, outside of Medford, but we’re about to relocate to Cherry Hill.”
Fulcrum Performance, which has the most advanced human performance lab on the East Coast, was the main sponsor this year of The Melanin Market Experience, a business expo made up of African-American small businesses and companies around South Jersey. He said it was important for him to be a part of the event.
“I know what it feels like not to be able to afford something,” Morris said. “I also know what it means not to be able to see around me what I can possibly be. The Melanin Market represents the best of people who look like me and think like me. I feel like it’s my responsibility to help express that to other young people and entrepreneurs to see people like me function at a high level.”
Morris, also known as “Coach Chuck,” has worked with numerous first-round NFL drafts picks, several MVPs, a Super Bowl champion, world champions and an Olympic gold medalist. He is also a nationally-recognized speaker and a top expert in wellness and sports performance.
While Fulcrum performance has some of the best state-of-the-art technology for athletes, Morris stressed that it can be used by anyone to improve their daily lives.
“We’re for everybody,” Morris said. “Everybody’s an athlete. We take what $100 million contract athletes use to advance themselves and we make it available for our 13-year-olds, for our stay-at-home dads, for our stay-at-home moms, for our executives and people who just want to get better. We’re not just for sports. We’re for everybody. Our call is for human performance. We want to advance health and human performance.”
Morris said he plans on opening up Fulcrum Performance as a franchise in five new cities.
“We’re excited. We want to help as many people as we possibly can and do it in a way that’s fun, exciting and takes away all of the excuses,” Morris said.
Morris said he takes his role of being a role model for others seriously and hopes his personal story inspire others regardless of their walk in life.
“I would tell them don’t be afraid to be great,” Morris said of people looking for a change in their lives. “Greatest doesn’t always look like what everybody else sees. Greatest is following your believes. Greatest is adding excellence and value to yourself first in every environment you’re in and be consistent. If you do that, you will have true success.”