Chuck Morris’s Fulcrum Performance Part of Groundbreaking Study With NFLA
Chuck Morris. Photo courtesy of Creative Content OnDemand.
MOUNT LAUREL — Earlier this month, the National Football League Alumni Association announced that it will team up with Fulcrum Performance Lab, a full-service health, and human performance organization, owned by Chuck Morris, to begin a series of studies to determine the mental stress that NFLA members are experiencing due to the COVID-19 pandemic and the current social climate.
Phase 1 of the study, named the Fulcrum Stress Study, will use the data collected to highlight health concerns that have been related to chronic stress. The goal of the study is to better equip members with ways to manage their stress and help improve their long-term health.
Binah.ai, the leading provider of general health and wellness video-based monitoring tools powered by artificial intelligence, is partnering with Fulcrum Performance Lab and NFLA on this study to supply the technology that will extract mental stress and vitals from a person’s face, with medical-grade accuracy, using only the video camera of virtually any mobile device, including smartphones and tablets.
“The information that the Fulcrum Stress Study will capture and track is arguably some of the most important data in measuring individual wellness, but historically difficult to capture effectively and consistently,” Dr. Chuck Morris, CEO, and Founder of Fulcrum Performance Lab, said in a statement.
“The thought of capturing these data points across states, time zones, and demographics used to appear impossible, but today, we have the technology to make it happen,” Morris added.
Binah.ai’s technology extracts vitals including heart rate, respiration rate, heart rate variability, oxygen saturation, and stress levels. The technology works on any skin tone, age, or gender and does not require attachments such as finger clips or watches. Binah.ai’s technology will run through the MyHealthLab app.
“We are thrilled to be part of this important study,” said David Maman, co-founder, CEO, and CTO of Binah.ai. “High-stress levels are an everyday challenge of life, and the current pandemic has only exacerbated the issue. We are looking forward to the results of the study and feel honored to support it with our technology. This study is another perfect example of our vision coming to fruition, enabling access to basic healthcare services for all aspects of life.”
NFLA Chief Executive and former NFL star Beasley Reece added: “We are proud to partner with both Fulcrum Performance Lab and Binah.ai on this study and applaud any of our members who elect to enroll. Allowing for a better understanding around mental stress and how it correlates with long-term health concerns directly aligns with our mission of putting the health and wellness of our members first, long after their playing years.”
Phase 1 of the study will open for enrollment starting Oct. 1. All NFLA members across the country are welcome to participate. The study is planned to close in late November. Data collected will be used to begin a Phase 2 study that will include a larger number of participants. The study is sponsored by financial advisory firm Embassy Capital Group.
About NFL Alumni: NFL Alumni was founded in 1967 and is the oldest and most recognizable national organization of retired professional athletes. NFL Alumni consists of former NFL players, coaches, executives, spouses, cheerleaders, and associate members. Part of NFL Alumni’s dual mission is “Caring for Kids.” Player alumni give back in their local communities by raising funds for youth-related charities through 35 regional chapters. It is a tradition that has existed for more than 50 years. Alumni support typically raises more than $1.5 million dollars for worthwhile causes. The other half of NFLA’s mission, “Caring for our Own” is to serve, assist and inform its members and their families. Alumni members are offered a diverse package of wellness, business, career, and legal services to help members and their families be healthy, productive, and connected to one another. To learn more please visit: https://www.nflalumni.org/.
About Fulcrum Performance Lab: Fulcrum Performance Lab seeks to become the standard for sports and human performance, leveraging science, and technology to evolve the human experience. Passion, excellence, and the love of others are the key driving factors to Fulcrum’s success. Led by Dr. Chuck Morris, who has over 20 years of experience with thousands of clients, each athlete and person is secure in the mission to greatness. Fulcrum Performance Lab specializes in high-performance training, adult fitness, and team training. From speed, agility, and quickness to detecting the risk of injury, optimizing recovery, training, and competition loads, Fulcrum’s team is committed to using science and technology to improve the capabilities and safety of all athletes.
About Binah.ai: Binah.ai’s award-winning technology delivers on the company’s vision and mission to allow for basic and universally accessible health and wellness services for everyone, anywhere. We are helping to define and shape the future of digital healthcare and wellness by providing a video-based, easy-to-use vital signs monitoring tool, delivered with medical-grade accuracy. Binah.ai’s proven app has countless use cases that span fields including telemedicine, remote patient monitoring, primary care, personal and corporate wellness, preventive medicine, virtual trials, nursing homes, insurance, in-car wellness, and many more. Our technology is built by our unique team of mathematicians, physicists, and biotechnology scientists and delivered directly to the doorstep of future-focused companies. These modern, innovative companies understand that the latest technologies and connected services are the roadmap to personalized, streamlined, and universally accessible health services that empower both organizations, as well as personal users.
Binah.ai was awarded the CES 2020 Innovation Award and recognized as a Cool Vendor in Gartner’s AI Core Technologies 2019 report. For more information on Binah.ai, please visit www.binah.ai.
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