Hard Rock Atlantic City Will Celebrate Kentucky Avenue During Black History Month


AC JosepH Media

ATLANTIC CITYThe Hard Rock Hotel & Casino Atlantic City announced Wednesday (Jan. 5) a tribute to Black History Month that includes the celebration of the once flourishing African American entertainment hub of Kentucky Avenue.

Hard Rock Atlantic City will present “On Kentucky Avenue,” a musical revue celebrating Atlantic City’s famed Club Harlem at its Sound Waves theater on Feb. 18, at 8 p.m. and Saturday Feb. 19, at 4 p.m. and 8 p.m.

The show will feature original music and sounds from the 1960s that showcase acts like Otis Redding, Berry Gordy, the Isley Brothers, Johnny Mercer and more. Tickets are $25 and go on sale Friday (Jan. 7).

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Hard Rock’s Black History Tribute will also include a pop-up exhibit in conjunction with Atlantic City-based African American Heritage Museum of Southern New Jersey and a performance by Grammy Award-winning artist Kirk Franklin.

“We are humbled to work with several great partners who live, work and perform right here in our community,” said Joe Lupo, President of Hard Rock Hotel & Casino Atlantic City in a statement.

“We are especially appreciative of Ralph E. Hunter, Sr., founder of the African American Heritage Museum of Southern New Jersey. He has dedicated his time and efforts to help our community come together to celebrate the African American culture and amplify voices of artists and icons who have had a tremendous impact near and far,” Lupo added.

Other special Black History events include:

  • African American Heritage Museum Pop-Up Exhibit: The property is partnering with the African American Heritage Museum of Southern New Jersey to present the “Jackie Robinson: Stealing Home and This Little Light of Mine: The Black Church” exhibits. The free pop-up museum will run from Thursday, Feb. 17 to Sunday, Feb. 20 and will be located at the entrance of Hard Rock Live at Etess Arena. Visitors will explore videos, photos and personal memorabilia that pay homage to the first African American professional baseball player and to the rich history of regional black houses of worship.

The museum was created with the passion of its founder, Ralph E. Hunter, Sr. After retiring from a long career in retail, Hunter began collecting cultural treasures that he discovered through his extensive travel around the globe.

  • Kirk Franklin will take the stage at Hard Rock Live at Etess Arena on Feb. 26, at 8 p.m. Tickets start at $39 and will go on sale Friday, Jan. 7, at 10 a.m. A portion of the ticket proceeds will benefit the African American Heritage Museum of Southern New Jersey.

Tickets for all shows are available online at www.HardRockHotelAtlanticCity.com.

  • Legendary Memorabilia Tour: Hard Rock Atlantic City is celebrating African American artists and their musical influences and contributions by offering an exclusive property-wide memorabilia tour. The tour includes memorabilia that legendary black artists wore throughout their career in the industry. Highlights include Prince, Whitney Houston, Clarence Clemons, Beyoncé, Alicia Keys, Nicki Minaj, Michael Jackson, Jimi Hendrix, James Brown, and more. Those looking to take the tour will simply scan the QR code on signage throughout the property and instructions for the self-guided tour will be provided.

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