John Harmon: Companies Need To Be More ‘Intentional’ About Engaging Black Businesses


Photo of John Harmon courtesy of African American Chamber of Commerce of New Jersey.

By John E. Harmon Sr. | African American Chamber of Commerce of NJ

TRENTON — As we embark on a new year, we are ever mindful of the State of Black New Jerseyans, and the following statistics — Blacks have the lowest homeownership rates, the highest poverty rates, and unemployment rates and the lowest home ownership rates.  

Blacks net worth in NJ is $5,900 vs. Whites $315,000.00, according to McKinsey. Moreover, the wealth gap between Blacks and others in NJ continues to widen.   We want to formulate a pathway to implement a plan to address the economic underperformance of the 1.2 million Black residents and over 88,000 Black businesses in New Jersey. We believe if a strategy could be prioritized in the coming year, to address the following agenda items, we could mitigate some of the challenge that continue to negatively impact the economic standings of Blacks.

  • Project Labor Agreements/Trade Diversity – Current PLA Threshold in New Jersey $5 Million was established under McGreevey in 2002 (Executive Order #1) vs. President Obama $25 Million. President Biden increased the threshold to $35,000,000. There are only one percent of Public Contracts for Blacks in New Jersey.
  • Auto Insurance Reform Bill
  • The Disparity Study — where are we at in the process — review, establish, execute.  

Given the health and economic challenges underserved businesses and communities have faced here in New Jersey, many of us are working tirelessly to mitigate the effects the economic downturn has had on our business community — Governor Murphy’s administration has been a true partner. And, as we enter 2023, there has been a resurgence of activity in our state that is almost reminiscent of a pre-pandemic way of life, and the Black business community is excited about what is to come. We have worked with this administration to identify clear and concise solutions for our entrepreneurs including the Economic Opportunity Act, to Project Labor Agreements and designated funding to support the credit of loans. These efforts will not only help businesses get off the ground, but they will help keep them there. We also hope to do more to tip the scales on public contracting where, according to Governor’s Chief Diversity Office, Black professionals accounted for a mere 1% of the awarded work.  

Smart investments in these areas are not just about dollars, it just makes sense. Black Americans spend more than $1.6 trillion per year, further boosting the economy.

And according to Brookings Institute, the most recent census data shows there were 3.12 million Black-owned businesses in the United States, generating $206 billion in annual revenue and supporting 3.56 million U.S. jobs Clearly, by supporting Black businesses — who are filling a service need, providing wages to workers, and becoming more financially independent — we are improving the economic conditions of our society overall.  

In addition, we are just as concerned about the issues surrounding business such as Education Reform, fighting Auto Insurance Discrimination and substantially increasing Black Homeownership — which currently stands at about 37%. Local municipalities like that of Newark have made great strides in many of the areas of education and Black homeownership because, they too, recognize that we must take a holistic approach to improving the lives of Black business owners and their families and their communities.

We desire to see more action in these areas on a statewide scale. In spite of so many challenges, Black businesses continue as the fastest-growing business segment of our country, so we remain very hopeful. With 94% of the Black vote going to Governor Murphy in his last statewide election, we look forward to learning more about the tangible actions he will take in the second half of his final term to help level the playing field for all of us.  

Notably, we eagerly anticipate the announcement and projected timeline on a statewide Disparity Study that will further identify barriers and inequalities within our communities and take them head on.

We’ve been very encouraged with the continued support of New Jersey’ s financial institutions following the death of George Floyd, however more of NJ’s corporations need a greater degree of intentionality, i.e., placing Blacks on corporate boards, opening doors to compete for contracts and career opportunities.  

Now, more than ever, we must work together to remove existing barriers for Black businesses and Black New Jerseyans, we seek all interested parties and ask for your collaborative participation to work with us to achieve the aforementioned.

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